Posts tagged ‘advertisement’

2009-08-19

Samsung says: Ditch School!

Samsung wants you to fail your class. Samsung instead wants you to go to the beach and place your brand new laptop on your surfing board.

In an ad on the Internet, Samsung poses a scenario to you: “You just got invited to the beach, but you have to write your English paper.” You are then presented with two buttons — one which is boldly blue and flashing and has the word “GO” on it, and another which is gray and boring-looking and has the word “STAY” on it.

When I saw the ad, I obviously clicked STAY. If I have an English paper I need to write, I’m going to stay and finish it, of course! Especially if it’s due soon. There’s no time to go to the beach! But what Samsung told be was, literally: “You get an A+ in boring.

… Okay? I clicked the STAY button again, and Smugnas, err, Samsung told me: “How annoyingly responsible of you.

Are you kidding me? I clicked again to see if they wouldn’t tell me I should light up a spliff and drive through some school zones. Samsung says: “You really live on the edge, huh?

Nice role models, Samguns. Oops, I mean Samsung. Well, you might as well be handing out guns. Who thought up the idea for this ad campaign? This is ridiculous! These people at Samsung must obviously have gone to college and have lived to see that it is a very important part of your education, and of your life. Why would they tell you to go to the beach instead of writing your English paper due soon?

Obviously they want to make money and have you buy and use a computer they sell, so they tell you to do that, but don’t they realize the kind of impression it makes on people? I guess maybe they only care about one demographic: People who like going to the beach, who are in college, and who are dumb enough not to realize they need to do what they’re told in school or else they fail!

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